Search Considerations

There are many considerations to be aware of in achieving proper page construction for Google friendliness. The following list is not meant to be all encompassing nor reflect any particular prioritization of importance, but rather to provide a possible set of considerations based on our experience. It includes only those factors demonstrated to be “positive” factors and excludes those demonstrated to be negative factors resulting in penalties. For a solid look at those factors to avoid, review the Google Webmaster Guidelines carefully.

  • Use of Keywords in Meta Title

  • Keyword Frequency and Prominence in Body Text

  • Relationship of Body Text Content to Keywords

  • Keyword Use of keywords in H1 Header Tag

  • Keyword Use in Domain Name

  • Keyword Use in Page URL

  • Keyword Use in Meta Description Tag

  • Keyword Use in H2, H3, H (x) Tags

  • Keyword Use in ALT Tags and Image Title Tags

  • Keyword Use in Meta Description Tag

  • Link Popularity Within the Site's Internal Link Structure

  • Quality/Relevance of Links to External Sites/Pages

  • Overall Age of Documents and Age of Site

  • Quality and Quantity of Indexable Content

  • Relevance of Overall Site Content to Query

  • Overall Organization and Hierarchy of Document Flow

  • Frequency of Updates to Pages and Addition of Pages

  • HTML Validation

  • Overall Link Popularity of Site

  • Age and Relevance of Inbound Links and Anchor Text

  • Rate of Addition of Inbound Links

  • Text Surrounding Inbound Links

  • Topical Relevance of Origination Page of Inbound Links

  • Domain and Extension of Origination Page of Inbound Links

  • Link Popularity of Origination Page of Inbound Links

  • Link Popularity of Site of Origination Page

  • Performance of Site as measured by number of queries, time spent on site, click throughs to site, direct visits and bookmarks.

  • Verification of Site with Google Webmaster